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Texting Works2018-10-12T12:15:55+00:00

In the world of latest social media trends, texting still reigns supreme when it comes to reaching young people. Texting is the lowest common denominator even for youth who do not have smartphones or use other apps to message with friends:

9 out of 10 US teens with a cell phone use text messaging, either via their mobile phone or an app or website[1].

Teens are constantly looking at their phone. Teen girls send an average of 40 texts per day and older teen girls send an average of 50 texts per day[2].

They are still using simple text messaging. Only 1-in-3 use a messaging app such as Kik or WhatsApp. Traditional texting is still effective!

Research

The BrdsNBz Team has also conducted its own peer-reviewed research to test the efficacy of promoting text messaging services to teens.

Willoughby, J.F. (2015). Effectiveness of a social marketing campaign promoting use of a sexual health text message service by teens. Journal of Health Communication, 20, 1206-1213. (Impact factor: 1.869).

Willoughby, J.F., & L’Engle, K.L. (2015). Influence of perceived interactivity of a sexual health text message service on young people’s attitudes, satisfaction, and repeat use. Health Education Research, 30, 996-1003. (Impact factor: 1.944).

Willoughby, J.F. (2013). Everyone has questions: Developing a social marketing campaign promoting a sexual health text message service. Social Marketing Quarterly, 19, 265-278. (SJR: .417)

Willoughby, J.F. & Jackson, K. (2013). “Can you get pregnant when u r in the pool?” Young people’s information seeking from a sexual health text line. Sex Education, 13, 96-106. (Impact factor: .446).:

Willoughby, J.F., L’Engle, K.L., Jackson, K., & Brickman, J.* (minor revise and resubmit, resubmitted). Using text message surveys to evaluate a mobile sexual health question-and-answer service. Health Promotion Practice. (SJR: .769)

Ready?

Our team is here to help you find a program that fits your budget. Contact us to get a customized quote to bring a texting line to your area:

Phone: 919.361.8457

Email: ashacustomerservice@ashasexualhealth.org

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