The BrdsNBz Team has also conducted its own peer-reviewed research to test the efficacy of promoting text messaging services to teens.
Willoughby, J.F. (2015). Effectiveness of a social marketing campaign promoting use of a sexual health text message service by teens. Journal of Health Communication, 20, 1206-1213. (Impact factor: 1.869).
Willoughby, J.F., & L’Engle, K.L. (2015). Influence of perceived interactivity of a sexual health text message service on young people’s attitudes, satisfaction, and repeat use. Health Education Research, 30, 996-1003. (Impact factor: 1.944).
Willoughby, J.F. (2013). Everyone has questions: Developing a social marketing campaign promoting a sexual health text message service. Social Marketing Quarterly, 19, 265-278. (SJR: .417)
Willoughby, J.F. & Jackson, K. (2013). “Can you get pregnant when u r in the pool?” Young people’s information seeking from a sexual health text line. Sex Education, 13, 96-106. (Impact factor: .446).:
Willoughby, J.F., L’Engle, K.L., Jackson, K., & Brickman, J.* (minor revise and resubmit, resubmitted). Using text message surveys to evaluate a mobile sexual health question-and-answer service. Health Promotion Practice. (SJR: .769)